I started making HIKE in my kitchen for me and my friends. I had stopped drinking after a good 20 year run of working hard and playing hard. It wasn’t easy but it was absolutely the right decision. I was struggling to find a drink to shift gears in my newfound sobriety. NA beer was too triggering, and full of empty calories. I had always loved seltzer but I was seeking something with a little more depth. My sister used to grow hops and we would put the fresh cut buds directly into our glasses of beer to give it more of an aromatic punch. I wondered if I could do the same thing with seltzer. So I started experimenting at home with hops, water and CO2. I eventually landed on a balanced flavor that did not mimic beer and had a bright refreshing approach and crisp finish. I started bringing it around in mason jars for friends and co-workers. People seemed to really like it and I kept getting requests to make more. And I did. So here we are. HIKE ON!